CHARACTERISTICS OF BUSINESS MARKETS - & whoreson;Fewer, bigger buyers & wangle;Close supplier-customer relationships & motherfucker;Professional purchasing & mould;Many buy do works & asshole;Multiple sales calls& grunters eye; Derived demand & mother fucker; inelastic demand & counterfeit; move demand & cocksucker;geographically concentrated buyers & counterfeit; get purchasing. buy Situation - reform away rebuy, Modified rebuy, mod task captivaters, deciders, approvers,buyers, gatekeepers. ; The Buying center on – Initiators, users, face-to-face factors – Age, self-concept, conduct calendar method power point, lifestyle, occupation, values, wealth, personality. Behavior changes match to life cycle stage •Family • mental • full of life life events. Of Concern to vocation Marketers - •Who are the major(ip) ratiocination participants? •What decisions do they influence? •What is their aim of influence? •What evaluation criteria do they use? Types of Business Customers - Price-oriented, Solution-oriented, Gold-standard, Strategic-value. sales Strategies – Small sellers – key buying influencers; Large sellers – multilevel In-depth selling. buy Orientations – buying, procurement, supply chain management.
Methods of e-Procurement - •Websites organized victimisation upended hubs •Websites organized victimisation functional hubs • propose extranet links to major suppliers •Buying alliances • attach to buying sites. Forms of Electronic Marketplaces - •Catalog sites • plumb markets •Pure goldbrick auction sites • snatch markets •Private exchanges •Barter markets •Buying alliances Key Psychological Processes – Motivation, sensing ,Learning, Memory. Motivation - Freud’s system - Behavior is guided by subconscious motivations, Maslow’s power structure of Needs – Behavior is goaded by lowest, unmet need. Herzberg’s Two-Factor hypothesis - Behavior is guided by motivating and hygienics factors. To go out how consumers...If you want to get a full essay, redact it on our website: Ordercustompaper.com
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