Harley Davidson

The take aim of this manufacturing analysis is to develop understanding for Harley Davidson Inc. and the employee owned manufacturer of heavyweight cycles. We will focus on round of the distributing of products to domestic and international markets targeting men and women of all ages. The motorcycle industry is made up of five major manufacturers: four Japanese (Honda, Yamaha, Kawasaki, Suzuki), one American (Harley Davidson) and some European companies (mainly BMW of Germany and some other(a) Italian companies). Most companies market their motorcycles and accessories on a intercontinental basis. Industry gross revenue of motorcycles were shrinking in the early l990s because of the recession. ternion types of products/services are being offered motorcycles, accessories, and financing services. Motorcycles: This is a disengage term for some, however we are going to look at that would include motorcycles.

Mopeds or scooters (with engines under 125ccwhich are used as an alternative to walking), accounting for about 17% of total motorcycle sales; lightweight motorcycles road bikes, dirt bikes, dual purpose bikes (with engines ranging from 125cc to 499cc), accounting for 51% of sales; sport motorcycles street bikes, and tops(predicate) bikes (with engines ranging from 450 to 749cc) accounting for 13% of sales; heavyweight motorcycles cruisers, touring bikes (ranging from 750cc to 1500cc) accounting for 19% of sales. Accessories: all leading manufacturers produce Aftermarket accessories, such as saddlebags, windshields, use seats, helmets, and clothing items. Accessories can bring in a commodious amount of profit but they can also tone up customer relations and customer loyalty. In order to adopt companies need to do a market analysis of what sales and what the customer base requests. Sales of accessories and parts make up 36% of total retail sales and are a operable area for producers to explore because people extremity something to differentiate their... If you want to get a full essay, order it on our website: Ordercustompaper.com

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