Online Bookstores

Leadership Online: Barnes & Noble vs. Amazon.com This case is one of the classic battles between a pure online play at least at launch and a traditional brick and mortar retailer toilsome to leverage its resources and capabilities online. By the time of the case, Amazon has already achieved epoch-making sales volume and an even loftier stock market valuation. Barnes & Noble, which had attempt through the 1990s to consolidate the traditional bookselling space with its superstore format, mustiness decide how it will respond to Amazon. Your challenge is framing, defining, and then fend for what you see as Barnes & Nobles optimal resolution to Amazons substitution panic. In framing and implementing your proclaim analysis, you might consider exploring one or more of the pursuit: 1. Explore willingness-to-pay models must online retailers add value via lower prices? Or are there segments of the market willing to pay a premium over B&M booksellers prices for value added that the online retailer could provide? 2. Positioning in a context of online sell a class of headache models heralded by some(prenominal) as prototypical of the new economy, and that is often alleged to jib such analysis 3.

Viewed from the perspective of the traditional (B&M) competitor the substitution threat to sustainability posed by, and response options to the online channel 4. Viewed from the perspective of online players, the sustainability of advantages in this new species of business landscape. In particular the assertion that e-space is flat, that it offers scant opportunity for continue superior performance warrants your critical attention. 5. Whether online competition is subject to winner-take-all kinetics and how to think about strategy on turbulent/ questionable landscapes. Talking Points 1. Compare willingness-to-pay for books supplied through the two channels establish on your own experience and your exploration of online bookselling 2. Compare... If you want to stupefy a full essay, order it on our website: Ordercustompaper.com

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