Ritz-Carlton Marketing Case Study

1. How does the Ritz-Carlton match up to competitive hotels? What are the bring up differences? The Ritz-Carlton doesnt just match-up to its competitive hotels in its market, it actively exceeds the expectations of the knobs in that competitive set. How does the Ritz do this? I think the 2 important t geniuss the Ritz have taken to ensure their guest mastery has been winning care of their internal customers and by doing that they are taking care of their external customers, this makes for very happy guests. The second step is that they are empowering their stave to satisfy customers needs and make them doglike to the Ritz name. By using the credo, We are Ladies and man Serving Ladies and Gentleman It gives the staff a sense of pride in their presentation, themselves and who they operate on for. The Ritz-Carlton takes the time to ensure their staff is come up trained and and then reduces turnover, this helps the morale of the staff and offers opportunities for them to move up within the organization. The key differences are how you train and treat your staff as well as how they are empowered. By the Ritz-Carlton empowering their staff members to be on the lookout to create remarkable or wow moments for the guest, is one sure way to be on top of anticipating guest needs.

Once one of these moments is created the guest has automatic tout ensembley become a walking billboard to promote the amazing deed the staff of the Ritz has performed and how they will refuse to stay anywhere else. Not all of their competitors have that going for them. 2. Discuss the magnificence of the wow stories in customer service for a prodigality hotel like the Ritz-Carlton. The importance of the wow stories in customer service for a luxury hotel like the Ritz-Carlton is what differentiates itself from the competition. Ritz-Carlton for years has been practicing on anticipating customer needs, but something that many a(prenominal) of us havent done is to intentionally bear in mind to our customers wants.... If you want to get a full essay, order it on our website: Ordercustompaper.com

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