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Applying CSR in the Economic Downturn Shelly Esque VP & Director, Corporate Affairs Group Intel potty Asian Forum on CSR November 2009 Rising Expectations Expectations for CSR at an each time high Gap between expectations and perceived CSR d i d performance Consumers employees and Consumers, employees, investors taking action establish on CSR point of reference: GlobeScan CSR Monitor, February 2009. http://www.globescan.com/news_archives/salon_lon-0109/ 2 copyright © 2009 Intel Corporation. All rights reserved. Intel and the Intel logotype are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the fall in States and other countries. *Other names and brands whitethorn be claimed as the property of others. CSR More Important in a recessional More Important 54% of business leaders in the U.S. surveyed verbalise corporate 54% social responsibility is even to a greater extent important in a recession.* Company leaders are saying business has a major role to touch in solving the current economic crisis.* Despite fervor in the economy, a majority of U.S. companies are not do major changes in their corporate citizenship practices. Of those who made changes 38% decrease philanthropy/giving, 27% increased layoffs, and 19% reduced R&D f sustainable products.

* l ff d d d for t i bl d t * Source: The State of Corporate Citizenship 2009: Weathering the Storm, Boston College of Corporate Citizenship and The Hitachi Foundation., Sept. 2009. http://www.bcccc.net/index.cfm?pageId=2043 3 Copyright © 2009 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others. But Economic Challenges force play Cuts and I d Inspire I i ripe A ti Approaches h Innovative adaptation strategies P t i and co-funding i iti ti Partnering d f di initiatives rather... If you sine qua non to get a full essay, order it on our website: Ordercustompaper.com

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