Software Industry Overview of Global Marketing Channels

I Software industry all overview of global marketing channels 1. Overview of the software product package system program industry The software industry is the close to important and one of the most rapidly growing segment of the information and communication engineering science (ICT) industries. According to DataMonitor, the size of the existencewide software industry in 2008 was US$ 303.8 billion, an increase of 6.5% compared to 2007. The fall in States is estimated to have approximately 50% of the global software markets value. U.S. software companies lead the world in development and production of softwares for business, offices, and schools. DataMonitor forecasts that in 2013, the global software market will have a value of US$ 457 billion, an increase of almost 50% since 2008. Most software products eliminate into three categories: - Packaged (shrinkwrapped or off-the-shelf) products - Module products much(prenominal) as educational and general business management software - Core products such as industrial process-controlled software. Packaged software could be purchased off-the-shelf and is typically mass produced, sold or licensed in standardized form in any format (electronic download, somatogenetic media such as disk or CD, or a webbased service).

Packaged software is intended for general use greenness to the everyday operations of businesses and governments. Because it is a standardized product, packaged software has more in common with a product than a service. In the development of the software industry, a shift from customized data processor programming (or software products) to standardized programming is apparent. Some software was developed for a single client but evolved over time into standardized packages. According to Software & Information industry Association (2005), the packaged software market in the United States is estimated at nearly $70 billion with business software, home use products and education software accounting for $64 billion, $5.5 billion, and $600 million, respectively. 2.... If you wishing to get a full essay, order it on our website: Ordercustompaper.com

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