Consumers’ Perspectives Towards Privacy

RUNNING HEAD : CONSUMER PRIVACYConsumer Privacy[Name of Student][Name of Institute]Consumer PrivacyIntroductionOne of the driving forces behind the exponential growing of the network is its popularity as consumer marketplace . The United States Department of profession recently reported that on-line(a) sales watch tripled from around 3 one million million in 1997 to approximately 9 billion in 1998 .On-line revenues of North American retailers in the first fractional of 1998 were approximately 4 .4 billion . On-line advertising revenues have grown from 906 .5 million in 1996 to 1 .92 billion in 1998 . The Interact , and specifically the World Wide Web , has fix primary source for obtaining goods , services , and culture by super number of people in very short catamenia of time . Many do not realize that this maturation has indirectly resulted in the Internet becoming vast remembering discipline for personal information on consumers , including information nigh children Growth of the Internet and the popularity of that technology have combined to bring into being perception that Internet has out-paced all oversight and control .

This has led to concerns as to whether sufficient mechanisms exist to protect consumers , including the protection of consumers personal information , against unwanted disclosure of that information The hesitation of consumers to conduct on-line purchasing can be traced to some degree , to uncertainties over how laws and regulations in existence before the emergence of the Internet in reality keep back to Internet commerce , if at all (Sovern 2000 ) This is intend to provide the legal assistance attorney solid conception of information on which to build expertise in this area of consumer protection law Hopefully , that go forth translate into much knowledgeable advice being passed along to the consumer , rather than quick referrals to the bring up attorney general s office that send the client external with little more than toll-free phone number and ingathering that somebody can explain if and how information privacy rules apply on the Web (Taylor 2003Literature reviewConsumer privacy is complicated issue make even more difficult by the advent of the Internet . The shear volume of people , institutions organizations , and companies using the Internet contributes endlessly to the complexity of this issue . However , there is core conclave that actually has the greatest potential for affecting long-term flip-flop in the area of on-line privacy . Commercial weave sites are generally responsible now for voluntary ossification or self-regulation concerning consumer privacy and fair information practices on-line . date many have raised concerns that this is akin to the fox watch the hen house the contrary argument maintains that the local , pass on , and federal government are all incapable of implementing rough-and-ready roles and enforcement mechanisms , due partially to the speed at which technology is advancing (Sovern 2000 ) Indeed , the concern is that such legislation will blank out the growth of on-line commerce or that such laws and regulations will quickly become obsolete as result of emergent technology . In light of these concerns and in to realize the mental imagery of flourishing on-line marketplace set forth in President Clinton s July 1 , 1997 , presidential directive , the...If you want to shorten a full essay, order it on our website: Ordercustompaper.com

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