MP3 Players : Company and Product Marketing AnalysisIntroductionMusic as a construct of entertainment has always fascinated people and played a key roll in human history . In the 20th century we saw the advent of portable harmony doohickeys in the form of radios and thence(prenominal) cassette and CD players . At the forge of the century there came a keen-sighted a new device based not on broadcast radio waves or some sort of removable media like a CD , simply with its own internal memory that could be compose and re-written with whatever audio the owner . These were MP3 players , named for the compression used to substantiate the audio s small enough to fit some(prenominal) of them on one of these tiny devices internal memory . instantaneously , these devices dominate the portable entertainment market This report allow for look at the evolution of these products and the market they serve , their manufactures , and primarily how these products are differentiated and marketedDemand for portable devices that play audio existed long before the technologies MP3 players are based on were even invented . dismantle before small portable radios with headphones and cassette players were available , people would rent around larger radios in to enjoy their natural selection shot of audio wherever they went . As we fully entered the digital eon , tapes gave way to compact discs . However , all of these early technologies had knockout shortcomings . Radio stations can only be comprehend within their broadcast range , and even then not underground , such as when on a underpass . Cassettes are better in that they can be interpreted with you wherever you go , but they offer quite confine play times and low audio prize . CDs revolutionized the look of audio we listened to but present many problems when the player is a portable device , mainly that CD players are soft interrupted by physical movement and the audio then skips .
Internal memory based digital players solve the skipping problems of CDs while keeping the high quality audio and ability to subscribe to exactly which song one wants at any presumptuousness time . The first Mp3 player was called the Rio produced by Diamond multimedia system in 1998The Mp3 music encoding format , formally retire as MPEG-1 , Audio Layer 3 (MPEG stands for Motion cypher Exports Group , is a engine room for expressing music digitally in very small s (Ewing . There is loss of quality associated with the encoding , but this loss is minimal when compared to the (digital ) space it saves . The technology was developed during the 1980 s and early 1990 s to help transmit audio of the then very slow Internet . A number of companies prescribe considerable research work into it , most notably a French company , Thomson , Alcatel-Lucent (the newest incarnation of Bell Labs , and the Fraunhofer Society of Germany (Ewing (Hansell . Mp3 players commonly can play audio stored in other formats , but Mp3 has become the de facto standard in the digital audio manufacture . Apple for example uses the Advanced Audio Codec (AAC ) as the choice format for their iPod players...If you want to get a full essay, auberge it on our website: Ordercustompaper.com
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