`you Can Tell The Ideas Of A Nation By Its Advertisements.` Choose One Nation And Research It And Its Advertisement During A Specific Period Or Periods. Do Your Findings Confirm Or Disconfirm This Statement?

[Author s Name][Tutor s Name][Class]23 December 2007 advertise as Expressing the Ideas of a NationIntroductionWhen we speak of ad , we venture of various categories related to marketing strategies , branding , etc . However , it is make up more interesting to consider advertising as a part of national image . When one is asked , whether nation and its ideas croupe be judged through the prism of its advertising , the answer preempt only be positive . It is certainly true that the sound out , the development , and the appearance of national advertising be an organic feature of the overall national image . This is why I will try to-reconsider this assumption , using the example of RussiaRussia : Advertising as the Expression of National IdeasYou endure tell round the nation by its advertisements . Russia is not an exception , moreover , existence extremely complicated and in many instances misunderstood by the western world , there is still hope that advertisements can shed the light onto the essence of the Russian nation . football team time zones , dozens of people and languages , a huge teething ring of mores , religions , buying habits , per-capita incomes distribution infrastructures , etc (Cald swell 21 . The variety of national characteristics is also attributable to the Russian advertisements . Moreover , with Russia displaying extremely mixed features of frugal and cultural development , the similar trends are also spy within the sphere of advertisingOne should recognize that Russian advertisements (nationally designed are in the very initial stage of development . When we ticker Russian advertisements , we frequently face the challenge of their proper sympathy within the contemporary economic and social conditions in the countrified . It is evident that television is flooded with the commercialized sets of advertisements , which rarely flummox examples of a high-quality advertising art .

Mass advertising in Russia has led to one of the most interesting results : the Russian consumer is well aware of the names of world brands without change surface understanding their core Head-and-Shoulders , Wash-and-Go , and Clearasil - these names are learnt by Russian consumers by warmth , but do not carry any supernumerary lexical and thus marketing meaning to them (Elias Greenspan 107 . For example the advertisements of Nike tho Do It and McDonald s I Love It are not even translated , and thus their meaning remains secret to majority of Russian consumers . As a result , we can speak or so advertising and overall marketing and social dis in the sphere Simultaneously , it is evident that advertising in Russia is the sign of ever-changing social attitudes : Russian public does not take advertising as the means of littering , but rather as an constitutional attribute of successful product promotion . Coming to Russia , multinational companies should understand that advertising in Russia is more important than elsewhere (Barker 98 . Trough the prism of these advertisements it is possible to state that Russia displays receptiveness towards other notions and cultures , but is not yet capable of learn them , and thus making them understandable to the publicAdvertisements in Russia were constantly changing with deeper social and cultural changes in the country during the last 10 years...If you want to get a full essay, order it on our website: Ordercustompaper.com

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