Bmw Company Analysis

TABLE OF CONTENTS
CONTENTS Page No.
1. 0 Executive thick……………………………………………...…....Page 2
2. 0 Introduction...........................................................................................Page 2
3. 0 Mission/Vision Statement of BMW......................................................Page 5
4.0 distinguish Business Processes.........................................................................Page 7
5. 0 Environmental Analysis: PESTEL …………………….……..............Page 8
6.0 Principal drivers of globalization……………………..……..................Page 10
6.1 Market globalisation………………………….Page 11
6.2 Cost globalisation…………………………….Page 12
6.3 Globalisation of contention…………………Page 12
6.



4 Globalisation of government policies…………Page 13
7.0 Critical supremacy factors.……………………….....................................Page 13
8.0 Strategy clock………………………………………….………............Page 14
8.1 BMW’s chosen route…………………………..Page 14
8.2 Advantages to be gained…………………….…Page 15
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