As we distinguish BSNL is the number 1 quick telecom company in India, we are eager to know how they have made it to top. So some of the Marketing strategies adopt by them are:
1.1 BSNL should have clear technology strategy in line with its mission of providing work with world curriculum State-of-art technology at affordable prices. Since the Telecom Industry is undergoing tell on technological revolutions the product cycles are very short. BSNL should go in for innovative products based on convergent technology in order to acquire dominant market position. This can be achieved by –
& hog;Replacement of all the outdated technologies immediately,
& poop;Redeployment of unutilized capacities should be considered first.
•Early deployment of cost potent Wi fi/Wi max Technologies
•Migrating to NGN (Soft Switch) on large scales, which will ineffective seamless integration of upcoming technologies.
•Increasing the nifty investment in convergent technologies even if it renders certain in use technologies redundant.
1.2Customer Orientation Strategy: - to retain existent customers and attract new customers
•Creating a Service-Oriented culture in spite of appearance the organization by linking incentives to customer satisfaction.
•Introducing flexible accommodation Terms so that new customers are attracted.
•Promoting/Introducing user-friendly inspection and repair systems such as Electronic Clearing system, meshing or E-seva for bill payment
•educating the customer about services in detail and respective tariff structure
•Introducing service at door-step.
1.3 Restructuring of organizational on business type model
•Better management
• improve segmental efficiencies
•Improved organizational communication
•Better performance monitoring
• go up focus on revenue
1.4 Pricing strategy
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