Mr

Target Audience

-Who should be targeted by this advert?

Currently the Cadbury pare is in a vulnerable situation whereby an unsuccessful publicize campaign starring Joss Stone has left the product less(prenominal) desirable. One bad marketing decision to employ the one-year-old singer has had a negative impact on sales and reputation and therefore left Cadbury looking to reinvigorate the persona of the brand. The idea behind the joss rock music advert was to broaden the arouse whilst still sticking with the front woman promotion and beguiling consumption of the chocolate. However the UK audience was less than accommodating for this newfound desquamate girl after being treated to so many more seductive and frankly less excitation women in the past.
There have even been numerous online facebook petitions to crawfish out the advert from TV screens because viewers find her so infuriating.
many of these people who are so enraged by joss stone are the target audience which is predominately females and even more specifically those from the age range of 18-50.
Women have always been targeted as the of import audience for the Cadbury flake and it has never been seen as a mans product.



equal to the yorkie bar which is deemed as a mans chocolate, this product even went as far to launch a campaign informing the demesne that it was infact only for men and totally alienated the female audience, only this did not affect sales and turned out to be a stroke of marketing genius.
So just because the main target audience is women, does this mean that men do not eat flake? This is not true, they most certainly do and when thinking of the advertising campaign used successfully for 40 years of a heartfelt looking model seductively eating the chocolate, the advert is actually more visually challenge to the male audience. However this does not change the way that the flake is perceived as a female product.
Therefore in a new advert it would be a good idea to skew...If you want to get a full essay, sight it on our website: Ordercustompaper.com



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