M.Sc. IN SUPPLY chain MANAGAMENT
MODULE 4
Business Strategy
POST MODULE ASSIGNMENT
Table of Contents
plane section A…………………………………………………………………………Pg 3
Porters quin Forces………………………………………………………………..Pg 3
Factors affecting proceeds...........................................................................................Pg 11
SWOT analysis…………………………………………………………………...Pg 14
sectionalization B………………………………………………………………………....Pg 17
TOWS matrix…………………………………………………………………….Pg 17
Objectives and Performance Measures…………………………………………..Pg 19
Programme headings for cohesive dodging…………............................................Pg 21
Section C………………………………………………………………………....Pg 23
Communicating the Strategy……………………………………………………..Pg 25
Figure I Porters Five Forces………………………………………………….Pg 3
Figure II US airline recompense in Q3 2001……………………………………Pg12
Figure III TOWS Matrix……………………………………………………..Pg 17
Figure IV Objectives and Performance measures………………………….Pg 19
References……………………………………………………………………….
Pg 25
Section A
Complete a 5-Forces analysis of the internationalistic airline business. Evaluate the attractiveness of the segments of the business in which British Airways operates in.
In 1980, Michael Porter of Harvard University developed a framework for analysing industries. The five forces framework helps identify the sources of competition in an industry or sector (Johnson et al 2005). Porter contends that an industrys profit potential (the long run return on invested capital) depends on five basic competitive forces within an industry:
1. The brat of new competitors entering the industry
2. The intensity of rivalry among existing competitors
3. The scourge of substitute products or services
4. The bargaining force of buyers
5. The bargaining power of suppliers
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