Strategic Management Case Study China Airlines

1. China Airlines Company history
10 Dec 1959:
* Founded in Republic of Taiwan.
* Initial capital of NT$ 400.



000
* Initial operation consists of 26 Employees, 2 PBY 54 Catalina Flying boats and undertook military contract hightail it
Dec 1966:
* Started its initiative international flight to Saigon (Vietnam), Hongkong and Japan
whitethorn 1968:
* Appointed as official airlines of Taiwan
1969:
* Enlisted by world-wide Air Transport Association (IATA)
1970:
* Started passenger service to San Fransisco, USA
1971:
* linked Nations revoked the airlines membership of International Civil breeze Organization (ICAO) following the acceptance of the communist Peoples Republic of China (PRC) as Taiwans ratified g all overnment
* Lost its international contract with Japan, Malaysia, Korea
1974:
* Started freight service to Los Angeles
1975:
* find out permission to fly to Tokyo and signed agreement with Saudi-Arabian Arabian Airlines for Middle-East market
1984:
* Introducing passenger and freight service more or less the world via New York and Amsterdam
1991:
* Enter a say venture with Koos Development Corporation to form Mandarin Airlines
* Became a registered corporation with the China Aviation Development Foundation (CADF)
1993:
* Listed in Taipei Stock Exchange
* Ranked as 5th around profitable carrier in the world
Mid nineties:
* Revamping its image by rebranding and introducing new logo (Pink Plum blossoms)
1996:
* Took over 1/3 Fomosa Airlines for Trans-Pasific Routes
1997:
* Ranked as top 10 cargo airlines
2004:
* Best Overall Airlines and Best Cargo Airlines by Manchester Airport
* Started passenger flights to Seattle, Houston, Hiroshima

2005:
* Ranked as the highest worldwide for 1st Class Service, 2nd runner up for Economy tell apart service and Best Cabin Staff by Skytrax Research. Passed the IATA operative Safety Audit
2006:
* Celebrate its 47th anniversary of operation. Openning of...If you want to channel a full essay, order it on our website: Ordercustompaper.com



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