Sony Corp uses an umbrella branding strategy as it uses the corporate name while promoting its products and services across unalike digital media segments. In this way Sony Corp can leverage its corporate identity for launching new products and adding brand extensions for its alive and new customers.
In electronics, Sony is trying to recover from its delay in embracing the LCD display format for flat adorn displays. Hence, it has set-up a joint venture company, called Sharp Display Products, that started operational in October 2009. Moreover, Sony Corp is investing in S-LCD technologies that provides a root system of high quality large screen LCD panels in order to differentiate Sonys line of Bravia LCD televisions.
After the 2008 economical crisis in which Sony incurred a $1 billion loss, Sony Corps strategy is to drop dead more internationalist by producing and distributing content worldwide. In 2009, Sony is uniting the domestic and international divisions of Sony Pictures Entertainment and it has recruited a more international management.
-------------------------------------------------
Finally, Sony Corp is focusing in becoming leaner and faster. In 2008 some 18,000 jobs were cut, manufacturing plants where shuttered and the companys electronics product lines were reduced by 20%.
By March 2010 it plans to sell 90% of its stake in its main North American TV factory, located in Mexico, to a Taiwanese company.
-------------------------------------------------
Challenges and Next Steps:
Three trends auspicate in Sonys future. In electronics and media, Sony needs to focus on saving web-based video content to televisions. Given that Sony sells 15 million TVs a year, this is a very important development for Sony. As Robert Wiesenthal, the spot of strategy for Sonys entertainment businesses said We can no long-acting afford to only offer great TVs. Otherwise, we set the microscope stage for someone to become the Google of the TV.
Another trend is the development...If you want to find out a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment