USA Today, owned by Gannett Co., Inc., is a multi-platform youngs and information media caller-up. On August 27, 2010, the gild announced major organizational restructuring that include creation of new departments as well as new appointments in the departments of circulation, finance and news. David L. Hunke, former president and publisher of USA Today, described the restructuring as evolution that would transform USA Today from a publisher alliance to multi-platform media company. The new departments created within USA Today, such as line of personal credit line discipline, product development and design, vertical development, digital development and establishment of USA Today Sports, would further expand the company and reach more customers across the print and digital and diligent platforms (USA Today Announces Organizational Restructuring, 2010).
In addition to companys major restructuring in 2010, USA Today continues to evolve and improve. afterward thirty years since the companys launch in 1982, USA Today unveiled its major redesign that included new logo, more color and cleaner layout. The company besides improved its website and unstable-platform by introducing more tablet-like features (Saba, 2012).
The organizational restructuring performed at USA Today is an example of reengineering. Cummings and Worley define reengineering as rethinking and redesigning of business processes in order to improve the performance. Reengineering also changes the way how business produces and delivers goods (Cummings & Worley, 2009). USA Today has changed the way it delivers news to clients. The company added more platforms, in addition to print, that news could be delivered to customers, including website and mobile services. As a goal of restructuring, USA Today hopes to endure competitive against its major rivals New York Times and The Wall track Journal as well as other day-after-day newspapers, that are more easily available on smartphones and...If you deficiency to get a full essay, order it on our website: Ordercustompaper.com
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