Whole Foods Efas Table

Whole foods Markets:

Complete the EFAS matrix
External Strategic Factors pack Rating Weighted score
Opportunities
Growth through scholarship .20 4 .80
Increasing attractiveness of health food fabrication .20 4.5 .90
Brand image through community sponsored events .15 3.5 .525
Threats
Local grocers summation organic food options .15 -3.0 -.45
Large store size deterring in and out consumers .15 -2.0 -.30
Economy troubles: customers switching to lower cost products .15 -2.0 -.30
bring 1.0 5.0 1.175

Summary of Strategic Position:
Based on the IFAS and the EFAS we looking at that Whole Foods has a high private-enterprise(a) strength and they atomic number 18 competing in a highly attractive industry.
Issue realization
Based on the Generic Strategy Matrix, what is the key strategical question?
How can Whole Foods Market continue their victor by attracting non-users, (consumers who dont normally purchase essential and organic products) convince menstruum customers to buy extra and more(prenominal) often, as well as gaining customers from competitors.
Strategy Formulation:
given their position on the Generic Strategy Matrix, Exploit competitive position, Whole Foods needs to focus their strategy on commercialise penetration.





Evaluations of Alternatives:
Increase the brand awareness, image, and loyalty through various forms of publicize and public relations.
Advantages: Not only promoting the Whole Foods brand that organic foods in general to extend sales of current customers and continue bringing in new customers. Whole Foods already holds a strong position in the market, and by change magnitude the awareness and demand for organic foods they will inevitably increase their market share and profits. Whole Foods can continue to increase their brand image through their community service in the local operation areas to enhance the brand loyalty.
Disadvantages: Whole Foods traditionally relies on word of mouth advertising and also their continuing...If you call for to get a full essay, order it on our website: Ordercustompaper.com



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