COMPETING IN THE AGE OF CAPABILITIES
Peter H. Fuchs Kenneth E. Mifflin Danny miller John O. Whitney
usiness challenges today veer becoming more numerous, more threatening, and more urgent. Whether they come in the form of industry reorganizations, global competition, or internet-driven upheaval, it is imperative that firms respond. Many organizations, for example, are expanding beyond their tralatitious product and market boundaries, while others are making large-scale acquisitions, forming bold alliances, or outsourcing to foreign producers. Many large firms arc also striving to embrace e-commerce, at least as a recent channel of distribution. Unfortunately, these responses frequently fail to reach the desired results. This is non because firms have made any limpid mistakes or that their responses are inappropriate. Itistead, the problems usually arise because the responses are not or cannot be incorporated into a cohesive strategy. They do not take into account how the organizations direaion, product market focus, and achievement capabilities must^/ together. Indeed, in an age when capabilities are generally authoritative to be the backb peerless of sustainable competitive advantage, integration is one key capabibty that remains under-explored.
Sometimes companies distort their strategies in responding to the new challengesâ"for example, approaching internet selling as a broadly coupled venture rather than as a agency of complementing strategy. In other cases, attempts to address the new challenges make it short that the organization does not have a strategy that is integratedâ"management ignores some critical components, fails
Although the ideas presented here build on Andersen Consuitings Integrated Strategy philosophy, this article embraces an original perspective and is faraway namawer in scope,This article has benefrted from the contribution of many individuals and companies. Special give thanks are due to Alida Zweidler-McKay, Andrew Young, Heinz Mausli....If you want to get a just essay, order it on our website: Ordercustompaper.com
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