Task 1a Carrying prohibited a swot analysis for Tesco
Strengths
The strengths for would be:
It is a almighty brand
It has a reputation for value for money and a abundant range of products all in one store.
It is the UKs largest super marketplace with over 26% Market share
They are able to increase on that point market share
Cheaper whence most supermarkets
Weaknesses would be:
Tesco is non be able to turn in a better service in books then Whsmith as they are more specialist in this region
Tesco controls its own massive empire which could lead to some weaknesses as due(p) to the huge span of control from bureaucracy
They do not specialise and focus on one particular market like other companies, which can have a interdict affect
They have competitors such as Morrisons
Opportunities would be:
They could expand more
stick out cheaper worths then Asda
Having special offers
Having lots of variety
Merging or forming a strategic alliance with another organisation would be a great way to improve their services
Threats would be:
Other supermarkets would provide similar products
Some companys would sell cheaper products then Tesco
They have competitors such as Asda
They have a suppuration public concern and annoyance that Tesco is threatening the smaller retailer
Political
The price of petrol changing
There is growing concern that Tesco is getting alike big
The organisation is driving out the competition
An increase in unemployment due to a downward turn in the world economic
merchandise policies
Employment Law
Economical
Impact on sales of the credit coquet
Exchange rates
Inflation
Interest Rates
Social
An increase in immigration from easterly Europe resulting in a demand for new goods
Changes in fashion
Lifestyle changes
Branding
Health and welfare
Technological
Online shopping has become a major factor in Tescos recent success
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