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Wednesday, August 28, 2013

Strategic marketing for Hytex Malaysia

1.0         Introduction In this fast accelerate patronage world, every tighten should be pro-active in order to grapple with their competitors. Thus, dodging marketing is the authoritative process to assist the firm to fortify their position in this competitive environment. The objective of this denomination is to develop and elaborate the system of the leading habilitate shaper company- HYTEX Incorporated Sdn. Bhd. Therefore in this assignment the first piece is introducing the history of Hytex. The second valediction is to analyse or commiserate the consumers, market, and marco as well as microenvironment where Hytex is run in. The third musical composition is planning and implementation. The forth digress is control and recommendations for Hytex to perform advance in the future. 1.1         Background of Hytex          In 1973, Hytex started operate as a miniature firm that did signal silk screen print printing in a rented shop-house. However through a deliberate plan of amplification and modernization, Hytex managed to move into its own factory premises.         Today Hytex is the largest automated island of Jersey screen printer in Asia, which able to produce spunky quality plastisol prints. Hytex is a in full integrated drape manufacturer with in-house facilities and services much(prenominal) as designing, knitting, bleaching, dyeing, finishing, pigment dye, garment wash, cutting, screen printing, embroidery, sewing, pressing and packing service. Besides doing contract manufacturing for both local and export market, Hytex also qualify into sell business infra the name of American Athletics, tenderly and population of Cartoons.
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Currently, Hytex owns 27 stores in three countries, namely Malaysia, capital of Singapore and Brunei. 1.1.1          interact Companies of Hytex The following companies ar the subsidiaries companies of Hytex. ·         Hytex Incorporated Sdn.Bhd. ·         Hytex Apparels Sdn.Bhd. ·         Hytex Garments (M) Sdn.Bhd. ·         Hytex Products (M) Sdn.Bhd. ·         Hytex Holdings Sdn.Bhd. ·         Hytex International Pte.Ltd. ·         Hytex Garments (Cambodia) Pte.Ltd. ·         W.O.C. boutique Sdn. Bhd. If you postulate to get a full essay, order it on our website: Ordercustompaper.com

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