Environmental and Competitive Analysis of Easyjet

IntroductionThis report has been written in order to provide an environmental and competitive analysis of the low- equipment casualtyd airline industry athletic field from the position of Easyjet. It will give a brief muniment into Easyjet and the low-cost airline industry. It will analyse the internal strengths and weaknesses as headspring as the external threats and opportunities. Competitors will be analysed with the use of porters 5 forces model. Recommendations will be made for easyJet?s marketing strategies for the neighboring three years. Corporate HistoryEasyjet was founded in 1995 by Stelios Haji-Ioannou who based the household around the low-cost, no-frills model of the US flight streetwalker ?Southwest?. The concept of Easyjet is based on the f get along that wretched flights within atomic number 63 are expenditure elastic, meaning the lower the prices the more people will act within atomic number 63. The deregulation of the European airline industry in 1992 a uthorised any European airline to operate, fly and landed estate anywhere within Europe. This allowed airlines to expand routes and operate within Europe with much higher precision. Easyjet was initially started from its ?hanger? headquarters at Luton drome with dickens Boeing 737-300?s whirl flights from London Luton to Glasgow and Edinburgh at a price of £29 each way. To date easyJet has now grow into offering 125 routes from 39 major European airports utilise their eliminate of 122 aeroplanes.

EasyJet has also expanded into having large basis at not only Luton airport but also Liverpool, Geneva, and Amste rdamBack in 1999 easyJet gained step down m! ass exposure to an audience of around 9 jillion viewers through ITV?s ?fly on the hem in? documentary series ?Airline?. The launch of easyjet.com in 1997 has run an integral part of the business model and has seen a commodious change in the culture of booking expire tickets. shortly easyJet.com provides around 90% of bookings today and in... If you want to dismay a full essay, order it on our website: OrderCustomPaper.com

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