internationalmarketing standardisation Managing Marketing Standardization in a spheric Context Boris Sustar, Rozana Sustar. Journal of American Academy of Business, Cambridge. Hollywood: house 2005.Vol.7, Iss. 1; pg. 302, 8 pgs INTRODUCTION The evolving world of international honeyed line is witnessing the emergence of additional players, including firms from the former Eastern block. These firms ar playing a game of catch-up as they attempt to mulct the intricacies of doing billet in todays global economy. The speed at which this serve up is occurring varies crossways nations.
Firms in S lovenia, the Czech Republic and Hungary, for example, are quick tucker outting the skills necessary to compete on the world stage. These firms give up espouse both general approaches to marketing as intimately as targeted actions, which have been influenced by the local environment. This article result talk of the possibility of standardizing marketing programs and the factors influencing the process of cost les...If you want to get a full essay, order it on our website:
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