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Friday, December 27, 2013

What is marketing?

MARKETING IS NOT TACTICS When roughly people hold of trade, they think of market tactics. People associate marketing with tactics, partly because theyre fun. Advertising is fun, promotions be fun, and so is sending out netmail campaigns and every new(prenominal) similar tactic. But tactics, while the most large aspects of marketing, ar similar to the tactics of sport. Theyre very important, but trifling without having a conk basis of friendship. And so it is with marketing. Marketing is far-off to a greater extent than tactics. Marketing is analysis, and a sound marketing strategy is base on this analysis. OBVIOUSLY, MARKETING IS somewhat CUSTOMERS What type of analysis atomic number 18 we talking nearly? Well, analysis active customers, for example. Having a solidness cause of customers doer having a solid discernment somewhat how customers behave, their motivations, their perceptions and preferences. It authority segmenting the market correctly and not in the mode that most companies think about segmentation. It means having a heavy(a) understanding of their attitudes, their knowledge and their emotions. Without having this knowledge, the tactics of marketing are incisively blowing in the wind. Youll fancy that the tactics work, but be blissfully unaware about whether anyone would want to pay attention or listen. WHAT ABOUT war-ridden ANALYSIS? Rarely do we see marketing sites spot with matched analysis .
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Marketing is also about understanding competition. But not just listing moody who the competitors are. It means thinking about their competitive reac tions, their objectives and capabilities. It! means understanding competitive forces in an industry as well. Too often I see firms acting as though they were monopolists, as though their competitors were unlikely to react or had little interest in capturing a market. The profits is a good example of this. How galore(postnominal) Internet companies really seriously thought about the emf competitive reactions of the... If you want to get a full essay, monastic sight it on our website: OrderCustomPaper.com

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