Effectively Marketing a Used Car Dealership

Effectively merchandise a Used car dealership: Positioning valley Motors for Continued Success A Marketing Plan for vale Motors Company Marci LaRue Fisher University of Denver University College Capstone examine for Master of Professional Studies in Applied Communication, Public dealing and Marketing March 14, 2008 _____________________ Jerry Call, Ph.D. Capstone Advisor _____________________ Amy E. Kelsall, Ph.D. Academic Director Upon the Recommendation of the Department _____________________ crowd together R. Davis, Ph.D. Dean Fisher-ii Abstract With a slowing economy and growing engage for more sales, the need to reevaluate the business of selling costly ticket items, such as automobiles, is the top priority for vale Motors. An analysis of the present market conditions affecting car sales, specifically focusing on the apply car industry, including a contemplate of past customers, defined the current business status of Valley Motors. Three key components were identified: 1) further promote the credibleness of Valley Motors in its community and defy the stigma of used car sales, 2) evaluate and target the new leader (women) in consumer spending and 3) implement and commit to the marketing plan created for Valley Motors that will guide them to effectively market Valley Motors in an increasingly competitive market. Fisher-iii Table of Contents Abstract…..…………………………………………………………………………………………………ii Abbreviations……………………………………………………………………………………………. v Introduction…….………………………………………………………………………………………..

1 Problem Statement………………………………………………………………………….1 Goals and Objectives……………………………………………………………………… 6 Benefits…………………………………………………………………………………………… 7 Literature Review…………………………………………………………………………………….. 7 Economic Concerns………………………………………………………………………… 8 Consumer Behavior………………………………………………………………………… 13 Customer Service…………………………………………………………………………….18 Used Car Sales Reputation…………………………………………………………….. 21 Online Car Buying…………………………………………………………………………… 24 Methods and... If you want to get a full essay, order it on our website: Ordercustompaper.com

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