Marketing Concepts

merchandise Concepts Lesson 1 Introduction to Marketing Macro and Micro Marketing Environments Marketing Concepts Lesson 1 Lesson Objectives (1 of 3) Define trade and outline the concepts of needs, wants and demands List the merchandise charge philosophies and be able to distinguish between the concepts of: 1. point of intersectionion 2. Product 3. Selling 4. Marketing 5. Societal Marketing Lesson Objectives (2 of 3) List and address the elements of the marketing organisations micro-environment, including the marketing organisation, marketing intermediaries, customers, competitors and publics List and discuss the elements of the marketing organisations macro-environment Outline the key changes occurring in the organisations macro-environment including shifts in the demographic, economic, technological, political, cultural and natural environments. Lesson Objectives (3 of 3) break the key marketing challenges of this century including: Non-Profit Marketing Rapid globalization Changing World Economy Ethical Behaviour new(a) Marketing Landscape FOUNDATIONS OF MARKETING What is marketing? Why do we need marketing? How does marketing work?

Marketing is not just drubbing product, and putting a spin on everything. Its about serious organisation and business planning, but do with a customer focus based on complete(a) knowledge of the buyers and the market! While Business studies have been near for centuries, Marketing as a separate professional, business & schoolman field of expertise is much more recent. It has been put fore in a number of guises (mostly ill assureed!), and we leave look at Marketing in its true light. By the end of this course, you will be one of the very small percentage of deal on this planet who know what Marketing actually is, and what it really does. You will then be able to properly inform the ill-informed, and contribute to greater understanding and acceptance of The... If you want to cook a full essay, order it on our website: Ordercustompaper.com

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