I-Tunes Case Study

orchard apple tree Inc. is a multinational corporation that prides itself in producing avant-garde and innovative computers, computer softw are, as well as a variety of personal electronic devices, including cell phones and MP3 players. While Apple is currently experiencing growing market shares in each of these grouchy categories, its iPod MP3 player, and the iTunes online music store which accompanies it, have all but corner the market in their respective categories of MP3 players and legal online music stores. disdain the incredible successes that iTunes has achieved since its creation, the online music store continues to face s perpetuallyal life-and-death problems. First is iTunes ongoing battle with free, illegal download profits sites and second is the constant struggle it faces with a hostile and covetous music industry.
Industry Analysis
External Environment General
Technological With the ever expanding world of online business and commerce, todays engineering science has allowed for consumer to easily, if not effortlessly, obtain products or services, and iTunes does just that. With the resounding demand for MP3 digital music being evident, iTunes has provided a platform through which consumers disregard legally and quickly obtain music.



In addition to the susceptibility to supply its customers with a seemingly endless amount of songs and musicians, technology has also allowed for iTunes to essentially have a nonexistent inventory.
Demographics Although iTunes users are generally considered to be largely dominated by short letter baby boomer generations, its demographic pool is expanding in some(prenominal) directions. Because of the immense popularity of its peripheral device, the iPod, iTunes is constantly gaining a younger audience. In addition, the availability of more classic artists such as the turn over Stones and The Beatles is undoubtedly beginning to capture an older audience.
Socio-Cultural With the emergence of MP3 digital music over a decade ago, the use of iPods and iTunes has...If you motive to get a full essay, order it on our website: Ordercustompaper.com



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