By Karah Grodt
Article 1
How Nokia down from Grace by Matthew Lynn, businessweek.com, posted September 15, 2010
Nokia was the most thriving atomic number 63an go with of the 90s, launching its runner GMS shout in 92. Going on to 1996 2001 their sales increased roughly by five times, and became the valet de chambres biggest mobile manufacturing business by 1998. Nokia now, is the most disappointing company of the 2000s. The company has been rolling-down-hill a point highlighted by its September 10th announcement that it was hiring its first non-Finn as chief executive officer. Nokias rise showed how Europe could be successful, while its fall presents to us a circumstances about why European corporations and major companies around the world stumble so often. For the past three years the just reports from Nokia have been negative. Since Apples introduction to its iPhone in January 2007, Nokias share has fallen by 49%. In a ranking of global brands by Millward Brown Optimor this year, Nokia was No. 43, having dropped 30 places in a year. Its profit declining, as well as its market share ad average price of its phones. It palliate has more than one-third of global mobile-phone sales, but, it is currently stuck in the snapper of the market.
This article interest me, because, I never saw Nokia as a major company or maybe I just didnt pay too much upkeep to them -, now after reading this I see I was wrong. Maybe had the company been more involved in affectionate networking and really invested time in studying how/what teens and young freehandeds use their cellular devices, they couldve been more successful in the long run. (260)
Article 2
The ABCs of Social Branding by Lynn Parker, foxsmallbusinesscenter.com, September 14, 2010
Given how social media is a big embark on of todays society, this article talks about how; entrepreneurs use up to know how online social interactions are affecting the views on their companys brand. If a company...If you want to get a bountiful essay, order it on our website: Ordercustompaper.com
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