Fresh Fields Case Analysis

I. STATEMENT OF THE PROBLEM What must Fresh Fields do to swallow on the challenges that may come? II. OBJECTIVES To identify the factors that led to the conquest of Fresh Fields To provide an analysis on the positive and damaging factors affecting Fresh Fields in the business environment To urge on ways and means that can help sustain harvest-festival of Fresh Fields III. AREAS OF CONSIDERATION A.Fresh Fields Its been described as an unfashionable neighborhood grocery store, an thoroughgoing farmers market, a European bakery, a New York delicatessen food, and a modern supermarket all turn into one Fresh Fields was founded by a team up of entrepreneurs including: Mark Ordan CEO and President 33 years old A former Goldman Sachs investment banker Leo Kahn Chairman 75 years old The founder of Staples, the storied office supplies store Jack Murphy Chief Operating Officer 44 years old A former manager of the Heartland Supermarket chain in New England Founded in 1991, Fresh Fields opened at least 14 stores in four states by mid(prenominal) 1994.

More stores for opening argon in the planning stages non your ordinary supermarket - offers organic and conventional call forth, meats, seafood, dairy products, baked goods from an in-store bakery, deli items, natural health care products and environmentally friendly family line goods When in season, Fresh Fields topical anaestheticly grown organic produce can even cost less than produce sold at other markets Premium over other (non-produce) goods is approximately 5% B.Management Employees are considered associates. Builds good relationship with consumers and buyers In addition to supporting and promoting health and well-being, Fresh Fields stores are also active participants in their communities. Each year they chip in back 5% of their after tax profits to local nonprofit organizations. C.Suppliers Must use natural methods of pest heed and apply the least amount of agricultural... If you want to get a full essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!