Shangri-La in China

Introduction A huge merchandise with 13 millions of population chinawargon often seem very lucrative for inappropriate investors to animated to sh be this huge economy pie to increase their profit margins, since mainland Chinas open door policy. Some companies have make their fortune from this big pie, and some have reported loss. What are the factors that determine the successfulness of a particular investment in China? This article discusses this question through using the model of a successful story of an international hotel chain The nirvana Hotels & Resorts Group. Inspired by James Hiltons legendary wise Lost Horizon, A tranquil haven in the mountains of Tibet, paradise casts a spell on both who resided there, the hotel group has since follow paradise as their corporate brand to promote Asiatic hospitality, which mainly targets leisure and business travellers. Founded by the richest man from sec East Asia, Mr Robert Kuok, it opens its first award-winning hotel in Singapore at year 1971. Currently operates 55 deluxe hotels and resorts in all key Asian markets, Shangri-la has since been expanding their network outside Asian market, counted 21 properties under development, such as the Living Shangri-La in Vancouver.

Incorporated in Bermuda, based in Hong Kong, about half of its hotels (27 hotels) are located in China Mainland and but eight hotels are still under development and schedule to be opened as early as 2009. It is sooner strange to see Shangri-la as a foreign investment, which most of its properties are in China, and these hotels contribute more than 50% of the groups profit. Hence, it is good to view tourism market in China firstly in order to understand the reasons and factors why Shangri-la preferred to focus its business in China. Tourism Market in China From Chart 1, the overseas tourists arrivals are increasing from year to year where Hong Kong & Macau Chinese compatriots form the largest portion. there is a slightly drop in... If you want to get a full essay, order it on our website: Ordercustompaper.com

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