Nyenrode University Press

syndicate Management: a matter of say optimisation         3

Chapter 1. why studying family line centering         4

1.1 General introduction         4

1.2 inquiry design and methodology         4

Chapter 2. Defining category perplexity         5

2.1 kin management particularized in theory         5

2.2 Category management defined in the field         11

2.3 An attempt to conceptualise         13

Chapter 3. Category management in more detail         14

3.1 How to define and carriage categories         14

3.2 Why and how to change the organisational structure         16

3.3 How to make category analyses         18

3.4 How to indite category plans         21

Chapter 4. Category management versus supply chain management         22

4.1 Introduction         22

4.2 Flow of goods         22

4.3 Flow of information         25

4.4 The use of EDI-technology         26

Capter 5. Manufacturers category management         27

5.1 Introduction         27

5.2 How to define a category         27

5.3 Managing categories         30

5.4 Managing the port between retailer and shaper         37

Chapter 6. Retailers category management         39

6.1 How to define a category         39

6.2 Managing categories         41

6.3 Managing the interface between retailer and producer         44

Chapter 7. Conclusions and further research.         46

7.1 Conclusions         46

7.2 Retailers category management         46

7.2.1 What is category management to the retailer?         46

7.2.2 How to define a category?         47

7.2.3 Managing categories         47

7.2.



4 Managing the interface between supplier and retailer         48

7.2.5 Overall conclusions         49

7.3 Manufacturers category management.         49

7.3.1 What is category management to the producer?         49

7.3.2 How to define a category         50

7.3.3 Managing categories         50

7.3.4 Managing the interface between manufacturer and retailer.         51

7.3.5 Overall conclusions         51

7.4 Further research         51

Literature         51

Notes         52

© G.J. Verra, August 1997. Please confab the author before citing.

Category Management: a matter of joint optimisation

Dr.ir. drs. G.J. Verra

Associate professor in the field of Marketing at Nijenrode...

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