Sony Corporation :: GCSE Business Marketing Coursework

Sony CorporationHistoryIn January of 1958, the already well-known and successful Japanese electronics company, Totsuko, adopted Sony as its new corporate name. This new name, Sony, was an original brand name that was primitively applied on Totsuko wares.Even though Sony is well known for universe a leader in audio-visual electronics and information technology for consumers at home, they to a fault have reached out to larger businesses worldwide. In 1978 they formed Sony Broadcast Ltd., which rivet on providing broadcast stations the best, quality products and services. This branch of the Sony Corporation is remedy very successful today. Sony has gone on to form a chemical substance corporation as well, which can provide physicians, doctors, and researchers with certain measuring and undeniable tools.Product MixSony Corporations product mix is comprised of legion(predicate) different products targeted towards many different market segments. Almost every Sony product though can be placed under the category of electronics. They administer products and services globally such as television sets, VCRs, stereos, computers, memory devices, pic game systems, digital and non-digital cameras and camcorders, Lithium batteries, fingerprint ID units, certain measuring equipment, and withal shatter proof film for glass through their chemical corporation. manpowerThe workforce of the Sony Corporation is very large. For the fiscal year that ended on March 31, 2001, it was estimated that 181,800 total people were employed for the Sony Corporation. Of this total, 23,000 employees are currently functional in U.S. plants and offices. There are major research and development and design facilities in the U.S. find in California, New York, and Colorado with manufacturing facilities being located in the same locations in addition to Alabama, New Jersey, Texas, Oregon, and Indiana.Future chanceToday Sony is a leading music company, motion picture company, televisi on production company, manufacturer of game consoles, and inventor of many new master copy products such as VAIO personal computers.