Alliance Nissan & Renault Essay

Founded in 1999, the Renault-Nissan Alliance has become the longest-lasting cross-cultural combining among major carmakers. This unique partnership is a pragmatic, flexible business lance that can expand to accommodate new projects and partners worldwide. In the foregone half-decade, the Alliance has emerged as a buffer to protect partners during regional downturns, and it has intensify Renault and Nissans momentum in some of the worlds blistering growing economies.Renault holds a 43.4% carry in Nissan. Nissan holds a 15% stake in Renault. The cross-sh beholding model ensures that both partners have a mutual selfinterest and encourages for each one to pursue win-win strategies that benefit both. Formed on March 28, 2002, Renault-Nissan BV is a familiarity incorporated under Dutch law and equally owned by Renault SA and Nissan Motor Co., Ltd., responsible for the strategic management of the Alliance.The Alliance has helped Renault and Nissan outperform historic regional rivals, elevating both companies into an elite tier. Together, Renault and Nissan rank in the top troika car groups globally.Based on cross-shareholding and mutual self-interest, the Alliance business computer program maximizes synergies without destroying brand identity. In order to achieve competitive economies of scale, many automakers are embarking on collaborations similar to the groundbreaking partnership that Renault and Nissan established 13 days ago.