antiballistic missile food for thought products particular(a) is a brisk ac play along, which is owned by three partners. The name of the family is explicate by taking the initial letter of the names of its partners. The company is going to launch its first product in the commercialise very soon. And the product is JHATPAT CHINGRI which is made of pulverized prawn. This is a doctor to eat food item, which can be taken with light or no preparation along with our daily meals. The company aims to sell this product both in domestic and limited foreign market.
Being new in the market the owners of the company are totally inexperience in production and marketing. The owners take in a long-term vision of expanding the job with in conterminous five years and be the market leader. The company spot office will be located in capital of Bangladesh while the factory will be established at PATUAKHALI.
2.0Strategic Analysis
2.1Mission
Our mission is to achieve leadership with a traditional and highly desired item in the instant food market throughout Bangladesh in which we aim to compete with:
o Dry fish market.
o Fresh fish market.
o Restaurants.
In pursuing our mission we will subsist by the following values:
o PeopleWe will attract, instigate and retain people in the selected areas of our business.
We are committed to dedicate the highest standard in providing satisfaction to the consumers.
o Customer chargeWe will provide quality product to the customers by treating their suggestions fair and with respect. We will provide quality values consistent with ameliorate our productivity.
We believe that commitments to these mission and values will enable the investors to cod a superior return.
2. Goals
For the coming five years ABM food products seeks to achieve the following goals
o To proffer our business in 15 new cities/towns in Bangladesh.
o To extend our...If you want to get a full essay, order it on our website: Ordercustompaper.com
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