Why People Continue to Play Online Games

CYBERPSYCHOLOGY & BEHAVIOR Volume 7, Number 1, 2004 © Mary Ann Liebert, Inc. Why stack Continue to Play Online Games: In Search of Critical heading Factors to Increase Customer Loyalty to Online Contents DONGSEONG CHOI, Ph.D., and JINWOO KIM, M.S. ABSTRACT As spate increasingly play online games, numerous new features have been proposed to augment players log-on sequence at online gaming sites. However, few studies have investigated why people keep up to play certain online games or which invent features atomic number 18 most closely related to the amount of time spent by players at particular online gaming sites. This plain proposes a theoretical model using the concepts of customer loyalty, flow, private interaction, and neighborly interaction to explain why people confront to play online network games. The excogitate then conducts a big survey to validate the model. Finally, it analyzes current online games to identify design features that are closely related to the theoretical concepts. The results indicate that people continue to play online games if they have best experiences while playing the games. This optimal experience advise be attained if the player has potent individualal interaction with the system or pleasant social interactions with other people connected to the Internet.

Personal interaction usher out be facilitated by providing appropriate goals, operators and feedback; social interaction can be facilitated through appropriate communication places and tools. This paper ends with the implications of applying the subscribe results to other domains such as e-commerce and cyber communities. INTRODUCTION A has spread into our society on a broad scale, it has been used to trade various kinds of contents.1 unitary of the most popular online contents is the game, in which a person can play not only with the computer, but as well with other people connected via the Internet.2,3 For example, a recent study on the use of the Internet showed that PC owners spent an average... If you requisite to get a full essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!